Back from the Dead

We are not filled with hope for Harper’s when we recall that it was founded, in 1850, to import English cultural life to New York. Early issues syndicated articles from English periodicals, serialized English novels (Jude the ObscureReturn of the Native, Dickens, and more Dickens), and published a dispatch from Thackeray on his visit to Tintern Abbey.

While Harper’s was trying to reproduce the culture that New York didn’t have, the Bostonian Atlantic, founded in 1857, was trying to create one that didn’t exist. An early Atlantic prospectus declared that “the best interests of this nation demand of literature a manly and generous action, and . . . an elevated national American spirit will always be found illustrated in these pages.” When that masculine ingenuity was imperiled, one hundred and fifty years later, by the collapse of the American magazine industry (which the Atlantic had practically founded), it revived itself by dredging up certain truths about its origins. The inflammatory, fundamentally conservative cover stories the Atlantic now runs to provoke female readers are not an arbitrary last resort. Call it the B-side to the “Battle Hymn of the Republic”: cashing in on stereotypes about female readers, and female nature, is the foundation on which the Atlantic was built.

When the Atlantic was founded, most readers of popular magazines were female. So, too, were their writers, and Atlantic editor James Russell Lowell took women writers—among them Louisa May Alcott and Harriet Beecher Stowe—and their considerable name recognition on board when putting together early issues of the magazine. Others involved in the magazine, like Thoreau, considered such work beneath the Atlantic’s mission. Charles Eliot Norton allegedly informed Lowell that “he heard the Atlantic roundly abused in some academic circles for publishing second-rate love stories.” Norton did not have to spell out for Lowell that these stories were written by women.

More from Issue 15

Issue 15 Amnesty

The internet, we mean women, never pays for its content—or for their drinks!

Issue 15 Amnesty

Even as newsstand sales and ad revenues declined, MacArthur refused to consider any online strategies.

Issue 15 Amnesty

Really, what the New Yorker has done online is remain totally unembarrassed by everything they have done online.

Issue 15 Amnesty
Politicopsychopathology
Issue 15 Amnesty
Maidenhair
Issue 15 Amnesty
Slickheads
Issue 15 Amnesty
Letters from Oslo
Issue 15 Amnesty
The Long Eighties
Issue 15 Amnesty
How to Quit
Issue 15 Amnesty

Time for rest.

Issue 15 Amnesty

“True individual freedom,” FDR said, “cannot exist without economic security and independence.”

Issue 15 Amnesty
On Jeanette Winterson
Issue 15 Amnesty

No Indian city has seen collective action on the scale that Mumbai has. Few cities anywhere in the world have.

Issue 15 Amnesty

I’m the internet. You might have heard of me.

More by this Author

Issue 28 Half-Life

Now more than ever, we must endure the claim that everything is now more than ever.

Issue 2 Happiness

Novelists said again and again they would never represent happiness.

Issue 9 Bad Money

Computer games are the latest cultural form to benefit from the collapse of the old categories of high- and lowbrow.

September 20, 2004

To borrow Wilde’s phrasing once more: at one time we wealthy had the rack, and now we have the press.

Issue 20 Survival

If this was not yet a movement, it was definitely a mood—antifree—and it was fighting a more difficult battle.

Issue 15 Amnesty

The internet, we mean women, never pays for its content—or for their drinks!