Matthew Zeitlin

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Then WeCame to the End

Then WeCame to the End

WeWork’s contradictions

What happened since August wasn’t the consequence of the kind of investigative journalism that felled Theranos, or the long-foreshadowed public tumble of an Uber. It was more akin to a Twitter cancellation. Long known facts were re-aired in a new climate. What was once amusing or somewhat confusing was now, in a new light, merely horrifying. The hopped-up teenagers and amorphous social media celebrities who direct cascades of moralistic condemnation at mediocre movies and TV shows were replaced by middle-aged men moralizing about and condemning a 220-page SEC document on Twitter, in real time.