Ingrid Satelmajer

All articles by this author

The Everything Warehouse

The Everything Warehouse

“It’s harder to be kind than clever.”

When Bezos pushed the company into toy distribution before it was ready, a pallet of Pokémon Jigglypuffs was lost in an overwhelmed warehouse. When they found the toys, the employees formed a conga line to celebrate. Sometimes, Bezos’s transformation of Amazon and its warehouse system reads like a triumph of calculating reason and force of will. At other times, it reads like the dream of a man who is still a boy.

The Everything Warehouse

The Everything Warehouse

“It’s harder to be kind than clever.”

When Bezos pushed the company into toy distribution before it was ready, a pallet of Pokémon Jigglypuffs was lost in an overwhelmed warehouse. When they found the toys, the employees formed a conga line to celebrate. Sometimes, Bezos’s transformation of Amazon and its warehouse system reads like a triumph of calculating reason and force of will. At other times, it reads like the dream of a man who is still a boy.